Some feedback
from previous presentations

"I enjoyed your presentation yesterday.
You shared some very good,
practical information that I will share
with my HR/Communications director."

Vicki Adams, Superintendent
Palacios ISD

"Along with two other board members,
I attended your session Friday morning
at the TASB Summer Leadership Institute.
We enjoyed it very much.
Certainly one of the best that we have been to
in years past at the state, local or this event."

Jeff Koehler, Vice President
Seguin ISD Board of Trustees

"I wanted to let you know that you did
an excellent job in presenting at
the First Time Superintendent Conference
in Round Rock."

Jose A. Cervantes
Superintendent, Alpine ISD

My presentations and workshops ...

• Listed below is my current selection of presentations that are available.

• Each workshop can be customized to meet the needs of your organization and expertise of your staff.

• For additional information or questions, use my on-line form or call me at (830) 688-9912.

Social Media: Friend, Follower, or Casual Observer?

• Communicators are embracing social media tools and why not? SM is an intrinsic part of our students’ lives and quickly being welcomed by many adult constituents. Where does your district stand? This session explores the options, reviews the successes, and examines the challenges as we a look at social media from the administrator, educator, and community angle.

Attracting Positive Media For Your School District

• School districts are recognizing the important role that public relations can play in creating a positive buzz in their community as well as parents and key stakeholders. Session attendees will obtain a better understanding of the media and its purpose and functions; learn how to generate positive press for their district; and examine the ever-changing landscape of school communications.

The Changing Face of School PR

• School public relations has changed over the past few years. Why is it important to keep your edge when it comes to spinning the truth about your district? Using topical examples, participants will be led through a quick study on: establishing communication goals; identifying target markets; and how the media influences the public’s perspective on education. Techniques will be presented to prove that a sound communications strategy can be implemented in any size district.

Putting Your District in the Spotlight

• Does your district have some great success stories to tell? Is it possible to put together an effective communications plan that doesn’t break the bank? Having a small budget for your communications and public relations needs is not a problem if you use the right approach. This session will explain how your district can utilize strong media relations, community interest, internal marketing, electronic communication, and selective print materials to get a positive message across.

Social Media Is Here To Stay

• Many school districts are beginning to embrace a wide variety of social media tools to communicate with and why not? Blogs, wikis, and texting are an integral part of our students’ lives, and are now being welcomed by our adult constituents as well. In a world of universal accessibility, can you afford to communicate traditionally? In this session you will see how school officials and districts can effectively communicate with their target markets using a variety of social networking and on-line communication tools.