An Administrative Guide to Crisis Communication Management

• This interactive session explores tips and techniques that every administrator needs to know in order manage their communication strategies during a crisis situation. Participants will be provided with an overview of procedures that can make anybody look like a PR pro. Attendants will become versed in ways to handle the media when there is a whirlwind of attention at your doorstep. Administrators will also get some hands on knowledge as they explore various resources to tap when a crisis does occur.

The Changing Face of School PR

• School public relations has certainly changed over the past few years. Why is it important to keep your edge when it comes to spinning the truth about your district? Using topical examples, participants will be led through a quick study on: establishing communication goals; identifying target markets; and how the media influences the public’s perspective on education. Techniques will be presented to prove that a sound communications strategy can be implemented in any size district.

The Front-Line of Customer Service

• Secretaries and campus office personnel are the front-line for customer service in any school district. What do people think about your schools? Do they leave feeling happy or discouraged that they came in? Good customer service is all about positive communication and being helpful when you don't want to be. This workshop will show you many techniques to prove that excellent customer service is not magic, your district just has to decide its time to provide it.

Social Media: Friend, Follower, or Casual Observer?

• Communicators are embracing social media tools and why not? SM is an intrinsic part of our students’ lives and welcomed by many adult constituents. Where does your district stand? This session explores the options, reviews the successes, and examines the challenges as we look at social media from the administrator, educator, and community angle.

• So many districts feel that being transparent means that they are doing a great job communicating with their stakeholders. Good transparency builds trust. Trust allows you to communicate better with all constituents. This session will explore techniques that merge good transparency into great communication. You’ll leave with some great tips and return to your district encouraged to listen, answer, show, and tell.

• Every school district has great success stories to tell. How do you tell them? What PR techniques do you use? School districts are recognizing the important role that PR can play in creating a positive buzz within their community. Participants in this session will be led through a quick study on: establishing communication goals; identifying target markets; understanding PR techniques, and take a look at how the media influences the public’s perspective on education.