Keynote Addresses for 2013
A Million Success Stories Every
There are a million success stories tucked
away in each and every public school. Whose job is it to tell those
stories? Why yours of course! If youíre part of the success, become one
of the storytellers! Taking a retrospect into his own past, Brad
Domitrovich will lead the audience through a funny and poignant look at
education and how it made an impact on his life. Youíll leave knowing
that educators make an impact everyday, and its is your turn to share
the good news that goes on in the public school classroom.
Itís All About the Smile
When we deal with
customers in our school district, do we handle them with a smile? Itís
everyoneís job to add a friendly touch so that students, parents,
taxpayers, and employees donít feel that theyíre just a number in the
bureaucratic system. The best way to ensure that your district treats
customers graciously, is if everyone sets a good example. Itís easy,
once you know the basic rules of great customer service.
Communications is a Planned Effort
communications is a planned effort. Every district has a story to tell
and our communities want to hear them. How you communicate with
stakeholders is equally as important as what you communicate. Brad
Domitrovich outlines five strategies which can be implemented in any
school district no matter what size. From planning and listening, to
trustworthiness and media relations, youíll learn that your
communications can and should be a planned effort that keeps everyone
focused and on target.
20 Crackerjack School PR Tips
- Every school district should recognize
the important role that public relations plays in creating a positive
buzz in their community. By breaking PR into four manageable
categories, a veteran school public relations professional shares his
secrets of success in a session that will let you relax, interact,
laugh, and learn. Youíll walk away realizing that no matter how big or
how small your school district is, great PR should be at the top of
everybodyís to do list.
The Changing Face of School PR
- School public relations is constantly
changing. Itís important to keep your edge when it comes to telling
the news about your district. Using topical examples, participants are
led through a quick study on: establishing communication goals;
identifying target markets; and how the media influences the publicís
perspective on education. Techniques will be presented to prove that,
no matter what size district youíre a part of, a sound communications
strategy can and should be implemented.
Donít Bother Me Ö Iím Having A Crisis!
- This interactive session explores what
every school leader needs to know to better manage their
communications during a crisis situation. Participants are provided
with a checklist of techniques that can make anybody look like a PR
pro when thereís a whirlwind of attention at your doorstep. Attendees
will become versed in how to handle the media and explore what
resources to tap when a crisis does occur.
The Front-Line of Customer Service
- Secretaries and campus office personnel
are the front-line for customer service in any school district. What
do people think about your schools? Do they leave feeling happy or
discouraged that they came in? Good customer service is all about
positive communication and being helpful when you don't want to be.
This workshop will show you many techniques to prove that excellent
customer service is not out of reach, your district just has to decide
its time to provide it.
The Magic of Customer Service
- As school district budgets disappear,
more and more tasks are being required of fewer and fewer people. Has
customer service turned into one big vanishing act? When it comes to
contact with our communities, all of us are on center stage! What
perception do people have about your customer service performance? If
you think its time to conjure up a few new tricks, then this workshop
is for you. Youíll leave realizing that customer service is no sleight
of hand, but a skill that can be learned faster than you can say
Youíre in the Spotlight: A Guide to
Delivering Top Notch Presentations
- If youíre an expert at what you know,
why not look like an expert when you present? Designed to introduce
techniques that will improve the quality and delivery of your
presentations, this session starts with the basics and works through
an array of easy to follow doís and doníts. Youíll be amazed at how
easy it is to keep your audienceís attention and deliver a top notch
presentation with skills that are a breeze to acquire.
Putting Your Best Foot Forward: Reputation
Management for School District Leaders
- Campus and district administrators alike
should know that community support is contingent upon the way public
schools are perceived. What makes people proud of their schools? Many
times itís based on the attitude and personality of the people in
charge. This workshop looks at the importance of reputation management
and explores key topics for school leaders such as: image and rapport
building, customer service strategies, successful marketing
techniques, and positive media relationships.
Social Media: Friend, Follower, or Casual
- Communicators are embracing social media
tools and why not? SM is an intrinsic part of our studentsí lives and
welcomed by many adult constituents. Where does your district stand?
This session explores the options, reviews the successes, and examines
the challenges as we look at social media from the administrator,
educator, and community angle.
Through the Looking Glass: Transparency vs.
- So many districts feel that being
transparent means that they are doing a great job communicating with
their stakeholders. Good transparency builds trust. Trust allows you
to communicate better with all constituents. This session will explore
techniques that merge good transparency into great communication.
Youíll leave with some top notch tips and return to your district
encouraged to listen, answer, show, and tell.