Keynote Addresses for 2013

A Million Success Stories Every Day

• There are a million success stories tucked away in each and every public school. Whose job is it to tell those stories? Why yours of course! If you’re part of the success, become one of the storytellers! Taking a retrospect into his own past, Brad Domitrovich will lead the audience through a funny and poignant look at education and how it made an impact on his life. You’ll leave knowing that educators make an impact everyday, and its is your turn to share the good news that goes on in the public school classroom.

It’s All About the Smile

• When we deal with customers in our school district, do we handle them with a smile? It’s everyone’s job to add a friendly touch so that students, parents, taxpayers, and employees don’t feel that they’re just a number in the bureaucratic system. The best way to ensure that your district treats customers graciously, is if everyone sets a good example. It’s easy, once you know the basic rules of great customer service.

Communications is a Planned Effort

• School communications is a planned effort. Every district has a story to tell and our communities want to hear them. How you communicate with stakeholders is equally as important as what you communicate. Brad Domitrovich outlines five strategies which can be implemented in any school district no matter what size. From planning and listening, to trustworthiness and media relations, you’ll learn that your communications can and should be a planned effort that keeps everyone focused and on target.

Interactive Presentations for 2013

• Every school district should recognize the important role that public relations plays in creating a positive buzz in their community. By breaking PR into four manageable categories, a veteran school public relations professional shares his secrets of success in a session that will let you relax, interact, laugh, and learn. You’ll walk away realizing that no matter how big or how small your school district is, great PR should be at the top of everybody’s to do list.

• School public relations is constantly changing. It’s important to keep your edge when it comes to telling the news about your district. Using topical examples, participants are led through a quick study on: establishing communication goals; identifying target markets; and how the media influences the public’s perspective on education. Techniques will be presented to prove that, no matter what size district you’re a part of, a sound communications strategy can and should be implemented.

• This interactive session explores what every school leader needs to know to better manage their communications during a crisis situation. Participants are provided with a checklist of techniques that can make anybody look like a PR pro when there’s a whirlwind of attention at your doorstep. Attendees will become versed in how to handle the media and explore what resources to tap when a crisis does occur.

• Secretaries and campus office personnel are the front-line for customer service in any school district. What do people think about your schools? Do they leave feeling happy or discouraged that they came in? Good customer service is all about positive communication and being helpful when you don't want to be. This workshop will show you many techniques to prove that excellent customer service is not out of reach, your district just has to decide its time to provide it.

• As school district budgets disappear, more and more tasks are being required of fewer and fewer people. Has customer service turned into one big vanishing act? When it comes to contact with our communities, all of us are on center stage! What perception do people have about your customer service performance? If you think its time to conjure up a few new tricks, then this workshop is for you. You’ll leave realizing that customer service is no sleight of hand, but a skill that can be learned faster than you can say abracadabra!

• If you’re an expert at what you know, why not look like an expert when you present? Designed to introduce techniques that will improve the quality and delivery of your presentations, this session starts with the basics and works through an array of easy to follow do’s and don’ts. You’ll be amazed at how easy it is to keep your audience’s attention and deliver a top notch presentation with skills that are a breeze to acquire.

• Campus and district administrators alike should know that community support is contingent upon the way public schools are perceived. What makes people proud of their schools? Many times it’s based on the attitude and personality of the people in charge. This workshop looks at the importance of reputation management and explores key topics for school leaders such as: image and rapport building, customer service strategies, successful marketing techniques, and positive media relationships.

• Communicators are embracing social media tools and why not? SM is an intrinsic part of our students’ lives and welcomed by many adult constituents. Where does your district stand? This session explores the options, reviews the successes, and examines the challenges as we look at social media from the administrator, educator, and community angle.

• So many districts feel that being transparent means that they are doing a great job communicating with their stakeholders. Good transparency builds trust. Trust allows you to communicate better with all constituents. This session will explore techniques that merge good transparency into great communication. You’ll leave with some top notch tips and return to your district encouraged to listen, answer, show, and tell.